We are witnessing massive investments in digital transformation across industries. The driving force behind these investments can be attributed to new digital technologies and their disruptive potential to businesses, heralding the rise of the Digital-first age.

Rapid digitalisation has been occurring not only in technology systems; it also has had a transformative influence on the operating models, customer engagement models, and even fundamental business models of organisations. Often, these transformations are facilitated by third parties – vendors, partners, collaborators, consultants – as no organisation possesses all the capabilities and resources in-house to manage their digital transformation, while staying competitive in their respective market.

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